Logo Design for
peace panda
ABOUT
the Client
Peace Panda is a mindfulness and wellness app designed especially for children and their families. The app features calming sleep stories, guided meditations, and interactive activities, all led by a gentle panda character — helping kids manage emotions and develop healthy mental habits through fun, peaceful engagement.
Project Overview
The goal was to create a logo that connects instantly with young audiences while embodying calmness, peace, and trust. It needed to be friendly, soothing, and visually memorable — something that both children and parents could relate to and feel reassured by.
Design Goals
Relatability
Symbolism
Simplicity
Peaceful Energy
Ideation
&
Sketching
Logo Concept & Symbolism
The Peace Panda logo is a blend of clever letterform design and visual storytelling:
P-Shaped Eyes: The logo incorporates two letter “P”s to form the eyes of the panda. The right “P” is flipped vertically to create symmetry, resulting in a minimal yet expressive panda face.
Panda Representation: As the central guide in the app, the panda figure immediately establishes emotional trust and familiarity with children. It’s a calming presence and a gentle motivator.
Child Appeal: The overall shape and character design are visually cute and calming — ideal for the app’s core purpose of supporting children’s mental and emotional well-being.
Color Story
#000000
Black
/
1
Used for structure, depth, and contrast. It defines the panda face clearly and gives it a strong identity.
#FFFFFF
White
/
1
Represents clarity, innocence, and peace. It ensures a clean canvas that highlights the central character.
Typography Choices
FONTSPRING DEMO - All Round Gothic Demi
(Primary Font):
This soft, rounded sans-serif typeface was selected to complement the approachable personality of the panda character. It adds a touch of playfulness while maintaining a clean, modern look. The gentle curves and balanced proportions make it ideal for a child-friendly brand.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Design Rationale
The Peace Panda logo effectively brings together branding, symbolism, and user empathy. The minimalist panda face built from letterforms is not only clever but also purposeful — helping reinforce brand memorability. The color scheme ensures strong contrast and clarity on both light and dark backgrounds, and the typography supports a soft, rounded tone that enhances visual harmony.
The overall experience is emotionally grounding and peaceful — just like the app’s goal for its young users.
Final Outcome
The logo has been successfully applied across the Peace Panda mobile app, promotional materials, and digital content. It has become the heart of the brand’s identity — one that both children and parents find lovable, calm, and trustworthy.
The Peace Panda icon now stands as a symbol of gentle mindfulness — reminding children to pause, breathe, and smile.